Privacy Policy

Effective Date: June 9, 2025

This Privacy Policy (“Policy”) describes the manner in which MB Imagine ECE, LLC dba Magical Beginnings Learning Centers (“Magical Beginnings,” “Company,” “we,” “us,” or “our”) collects, uses, discloses, and safeguards personal information obtained through our website and any related online or offline services or communications (collectively, the “Services”). This Policy applies to individuals who access or use our Services in the United States, and particularly within the states in which the Company operates.

By accessing or using the Services, you acknowledge that you have read, understood, and agree to the practices described herein. If you do not agree with this Policy, you should not access or use the Services.

1. Categories of Personal Information Collected

We may collect, receive, or otherwise process the following categories of personal information, which may be obtained directly from you, automatically through your use of the Services, or from third-party sources:

  • Other Information you voluntarily provide to us through forms, surveys, or communications.
  • Identifiers, including but not limited to your name, email address, telephone number, postal address, and any other information you submit through inquiry, enrollment, or employment application forms.
  • Internet or Other Electronic Network Activity Information, including but not limited to your device and browser type, IP address, operating system, referring URLs, pages viewed, time spent on pages, and other interactions with the Services.
  • Geolocation Data, inferred from your IP address for localization and compliance purposes.
  • Professional or Employment-Related Information, including job application data submitted voluntarily.
  • Financial and Transactional Data, when relevant to processing payments for tuition or other services.

2. Sources of Collection

We collect personal information from the following sources:

  • Directly from you through voluntary submission via web forms, applications, and communications;
  • Automatically through your interaction with the Services via cookies, pixels, and other tracking technologies;
  • From service providers and analytics tools, including Google Analytics 4, in accordance with their respective privacy policies.

3. Purpose of Collection and Use of Personal Information

We process personal information for the following business and commercial purposes:

  • To provide and operate our educational programs and related services;
  • To communicate with you regarding inquiries, applications, enrollment, scheduling, and administrative matters;
  • To personalize and optimize your experience on our website;
  • To conduct marketing, advertising, and promotional communications, subject to your preferences;
  • To analyze website usage trends through tools such as Google Analytics 4 (GA4), which collects and aggregates data on user interactions, device characteristics, session duration, and website engagement to enhance functionality and performance;
  • To evaluate the effectiveness of our digital advertising campaigns, including those facilitated through Google Search and related services;
  • To comply with applicable legal, regulatory, and contractual obligations;
  • To protect the rights, safety, and property of Magical Beginnings, its employees, clients, and others;
  • For any other purpose with your express consent.

4. Disclosure of Personal Information

We may disclose the categories of personal information identified above to the following third parties, strictly for the purposes outlined in this Policy:

  • Service Providers that assist in website hosting, email distribution, analytics, communications, job applicant tracking, and payment processing;
  • Analytics Providers, including but not limited to Google Analytics, to measure site usage and improve website performance;
  • Marketing Partners, solely for purposes of delivering marketing communications, subject to applicable opt-out preferences;
  • Law Enforcement or Government Authorities, as required to comply with legal obligations, court orders, or law enforcement requests;
  • Professional Advisors, such as legal counsel, auditors, or consultants, under confidentiality obligations.


Magical Beginnings does not sell personal information for monetary compensation. However, certain sharing of online tracking data (e.g., cookies) with third-party advertising networks may be construed as a “sale” or “sharing” under applicable state privacy laws. Users may opt out as provided herein.

5. Cookies, Tracking Technologies, and Behavioral Advertising

The Services use cookies and similar tracking technologies to facilitate site functionality, enhance user experience, and collect statistical data. This includes the use of Google Analytics 4, which places cookies on your device to analyze website traffic and usage patterns.

We may also utilize tracking pixels or tags from Google Ads or similar platforms to measure conversion rates and support remarketing campaigns. These tools may capture information such as your IP address, device ID, browser information, and interaction data.

Cookie Controls

You may configure your browser settings to reject or delete cookies. However, doing so may impair your ability to use certain features of the Services. You may also opt out of Google Analytics tracking by installing the appropriate browser add-on.

6. Data Security

We maintain reasonable and appropriate administrative, physical, and technical safeguards designed to protect personal information from loss, misuse, unauthorized access, disclosure, alteration, and destruction. These measures include secure server configurations, access control policies, data encryption during transmission, and periodic vulnerability assessments.

While we strive to protect your personal information, no method of data storage or transmission over the Internet is entirely secure. Accordingly, we cannot guarantee the absolute security of any information provided to or collected by us.

7. Rights of Massachusetts and Connecticut Residents

To the extent applicable under the Massachusetts Data Privacy Framework or the Connecticut Data Privacy Act (CTDPA), individuals residing in those states may have the following rights, subject to limitations and verification procedures:

  • Right to Access: Request a copy of personal information collected and maintained.
  • Right to Correct: Request correction of inaccurate personal information.
  • Right to Delete: Request deletion of personal information, subject to certain legal exceptions.
  • Right to Opt-Out: Request to opt out of the sale or sharing of personal information or targeted advertising.
  • Right to Data Portability: Request a copy of your personal information in a portable and machine-readable format.
  • Right to Non-Discrimination: Exercise any privacy right without receiving discriminatory treatment.

To exercise any of the above rights, you may submit a verifiable request using the contact information provided in Section 11 below. We may request additional information to verify your identity and protect the security of your personal information.

8. Children’s Privacy

This website is not directed to individuals under the age of seventeen (17), and we do not knowingly collect personal information from children without verifiable parental consent. If we become aware that personal information has been collected from a minor without appropriate authorization, we will take steps to delete such information promptly.

9. Do Not Track Signals

Our systems are not currently configured to respond to “Do Not Track” browser settings. As there is no universally accepted standard for such signals, we will review and implement any necessary changes should a standard be adopted.

10. Changes to this Privacy Policy

We reserve the right to revise this Privacy Policy at any time. Any material modifications will be effective upon posting the updated Policy to the Services. Where required by law, we will notify users of changes and, if applicable, obtain consent. The “Effective Date” at the top of this Policy reflects the date of the most recent revision.

11. Contact Information

For any questions, concerns, or requests related to this Privacy Policy or our privacy practices, please contact:

Magical Beginnings Learning Centers
Attn: Privacy
100 Cummings Center, Suite 236C
Beverly, MA 01915