Privacy Policy

Effective Date: June 9, 2025

This Privacy Policy (“Policy”) describes the manner in which MB Imagine ECE, LLC dba Magical Beginnings Learning Centers (“Magical Beginnings,” “Company,” “we,” “us,” or “our”) collects, uses, discloses, and safeguards personal information obtained through our website and any related online or offline services or communications (collectively, the “Services”). This Policy applies to individuals who access or use our Services in the United States, and particularly within the states in which the Company operates.

By accessing or using the Services, you acknowledge that you have read, understood, and agree to the practices described herein. If you do not agree with this Policy, you should not access or use the Services.

1. Categories of Personal Information Collected

We may collect, receive, or otherwise process the following categories of personal information, which may be obtained directly from you, automatically through your use of the Services, or from third-party sources:

• Other Information you voluntarily provide to us through forms, surveys, or communications.
• Identifiers, including but not limited to your name, email address, telephone number, postal address, and any other information you submit through inquiry, enrollment, or employment application forms.
• Internet or Other Electronic Network Activity Information, including but not limited to your device and browser type, IP address, operating system, referring URLs, pages viewed, time spent on pages, and other interactions with the Services.
• Geolocation Data, inferred from your IP address for localization and compliance purposes.
• Professional or Employment-Related Information, including job application data submitted voluntarily.
• Financial and Transactional Data, when relevant to processing payments for tuition or other services.

2. Sources of Collection

We collect personal information from the following sources:

• Directly from you through voluntary submission via web forms, applications, and communications;
• Automatically through your interaction with the Services via cookies, pixels, and other tracking technologies;
• From service providers and analytics tools, including Google Analytics 4, in accordance with their respective privacy policies.

3. Purpose of Collection and Use of Personal Information

We process personal information for the following business and commercial purposes:

• To provide and operate our educational programs and related services;
• To communicate with you regarding inquiries, applications, enrollment, scheduling, and administrative matters;
• To personalize and optimize your experience on our website;
• To conduct marketing, advertising, and promotional communications, subject to your preferences;
• To analyze website usage trends through tools such as Google Analytics 4 (GA4), which collects and aggregates data on user interactions, device characteristics, session duration, and website engagement to enhance functionality and performance;
• To evaluate the effectiveness of our digital advertising campaigns, including those facilitated through Google Search and related services;
• To comply with applicable legal, regulatory, and contractual obligations;
• To protect the rights, safety, and property of Magical Beginnings, its employees, clients, and others;
• For any other purpose with your express consent.

4. Disclosure of Personal Information

We may disclose the categories of personal information identified above to the following third parties, strictly for the purposes outlined in this Policy:

• Service Providers that assist in website hosting, email distribution, analytics, communications, job applicant tracking, and payment processing;
• Analytics Providers, including but not limited to Google Analytics, to measure site usage and improve website performance;
• Marketing Partners, solely for purposes of delivering marketing communications, subject to applicable opt-out preferences;
• Law Enforcement or Government Authorities, as required to comply with legal obligations, court orders, or law enforcement requests;
• Professional Advisors, such as legal counsel, auditors, or consultants, under confidentiality obligations.

Magical Beginnings does not sell personal information for monetary compensation. However, certain sharing of online tracking data (e.g., cookies) with third-party advertising networks may be construed as a “sale” or “sharing” under applicable state privacy laws. Users may opt out as provided herein.